.jpg/:/cr=t:0%25,l:0%25,w:100%25,h:100%25/rs=w:400,cg:true)
Why do people behave the way they do? Even more importantly, how can we create change that actually lasts?
Decoding Behavior is a powerful guide that answers these questions with clarity, depth, and practical insight. Written by award-winning mental health expert Christian Brown, this book introduces the A.I.M. Model (Action, Intention, Motivation), a groundbreaking framework that lifts the veil on human behavior and reveals the forces that shape every choice, reaction, and pattern we see.
Instead of relying on surface-level observations or quick solutions, the A.I.M. Model provides a structured, research-driven method for decoding behaviors and designing interventions that work. Through clear language and accessible explanations, readers learn how to move from guessing to understanding and from reacting to creating meaningful, sustainable change.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.