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Why do people behave the way they do? More importantly, how do we create meaningful and lasting change?
In Decoding Behavior, award winning mental health expert Christian R. Brown introduces the A.I.M. Model, a research driven framework designed to move beyond surface level intervention and uncover the true drivers behind challenging behavior.
This book offers a practical, evidence based approach to understanding human action, reshaping behavioral intervention, and achieving sustainable change for individuals, families, and systems.
Rather than asking how to control behavior, Decoding Behavior asks a more powerful question.
What is this behavior trying to solve?
The A.I.M. Model reframes behavior through three essential components.
Action
The observable behavior itself
Intention
What the individual believes the behavior is accomplishing
Motivation
The underlying psychological drive or unmet need sustaining the behavior
By separating these elements, readers gain clarity that traditional models often miss, allowing behavior to be understood rather than merely managed.
This book also introduces the Three S’s of Intervention, a structured framework designed to produce lasting change.
Stabilize
Create safety and reduce immediate risk
Scaffold
Support behavior change through external structure and guidance
Supersede
Replace the need for the behavior by resolving the underlying drive
This approach moves beyond quick fixes and compliance-based strategies toward genuine internal change.
Decoding Behavior is grounded in real cases and lived experience. It includes practical strategies, applied examples, and professional-level analysis used across disciplines, including mental health, education, child welfare, law enforcement, and forensic settings.
Unlike punitive or reactive models, the A.I.M. Model prioritizes understanding, cause-driven analysis, and targeted intervention. Behavioral change is approached ethically, humanely, and with respect for the individual behind the behavior.
Christian R. Brown’s work has received international recognition for advancing understanding driven and trauma informed care.
Jordan James Pickell Mental Health Achievement Recognition Award
Recognizing meaningful contributions to mental health education and stigma reduction
Canadian Choice Award
Honoring innovation in behavioral intervention and therapeutic support
Global Recognition Award
Celebrating transformative models that have reshaped mental health care worldwide
Impact and Innovation Award presented by Mental Health Monthly
Recognizing leaders whose work advances the field of mental health through original frameworks, applied innovation, and measurable real-world impact
This book is written for those who work with complex behavior and those who live with it.
Whether you are supporting individuals in crisis or seeking a deeper understanding of human behavior, Decoding Behavior provides the tools to move from reaction to insight and from control to change.
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